To perform on competitive keywords your web pages must be strong and your web site powerful. How strong are your pages compared to your competitors?
Analyse the power of your web site pages from the search engine point of view
To obtain long term results on search engines and get your site positioned in the top search engine result pages (SERP) you not only need, depending on the difficulty of your keyword (keyword difficulty analysis tool), to develop a search engine friendly web site but also to become a trustful resource in the eyes of search engine.
Either if you are a SEO (Search engine optimizer) specialist or a do it yourself SEO beginner you are perfectly aware that if you want to perform on search engines for difficult keywords a good, content rich search engine friendly web site is a must, but only the beginning. What will boost your web site on the top rankings will be your linking strategy.
Here we offer a little tool to
Metric the power of your web site as well as the strength of a single web page from the search engine point of view
How could we measure the power of a web site and what does it mean to have a powerful web site?
- What does it mean to have a powerful web site?
- What is the difference between a powerful web site and a single page strength?
- How could we measure the power of a web site?
What does it mean to have a powerful web site
To understand what we are talking about we must go back to the early years of internet and the history of search engines.
When internet was small and the first search engines appeared (Altavista, Yhaoo!) they gave indications to the web masters to include in their code the META tags with the keywords and the description of the web site. Very soon this technique became insufficient for two main reasons:
- there were too many web sites and they needed a ranking algorithm
- it was misused form the spammy webmasters community.
Search engines started to examine the content of the web pages and using ranked web sites using indicators like: keyword frequency, keyword proximity, keyword density etc.
Google owes its fortune to the brilliant idea that the ranking of a web site should be calculated also depending on how trustful it is. This principle is based on the Hubs and authority theory.
The more a web site is cited (linked) from other web sites the more we can assume it is trustful.
The theory is quite simple and straightforward. When we read a book in the end there is always the citation of the sources of the book. It is quite logical that the more a source is cited from other authors the more it is important trustful.
In conclusion the power of a web site is a metrics of trustfulness of a web site. In simple terms the power of a web site is measured from the quality and quantity of the back links!
What is the difference between a powerful web site and a single page strength
There is quite an important difference between the power of a web site as a whole and the strength of a single web page inside the web site. Of course the single page benefits of the overall web site strength, but in the end it lives of its own life. Why? Very simple, every web page has its own content and its own backlinks. We are perfectly aware that the strength or power over internet is basically measured from the number of backlinks, but as web site altogether benefits of all the back links pointing to every page, the single page benefits only of its own back links, either internal (from other pages of the web site) or external (from other web sites).
What we just considered is also reflected in the google page rank calculation. As it is very normal to observe that the home page of a web site has a higher page rank in some few cases some internal pages have a higher page rank than the home page! How is it possible? Very simply because those pages are considered to be more trustful than the home page, at least from the search engine point of view.
Another important consideration is that the more the internal pages ore strong the better. Why? We always have to consider the search engine point of view. A trustful and important web site usually has other important and rich pages a part from the home page. If you are writing about google page rank as a measure of the page strength you will point to the internal page of google that talks about it rather then to the google home page! If this is true it’s logical that some people will add links to internal pages as well.
For these reason it is very important that not all the back link are directed to the home page and a web site with many backlinks to the internal pages is considered more trustful and at the end of the day it will perform better on search engines than another web site where all the back links point only to the home page.
How could we measure the power of a web site
Google offers its own tool to measure the power of a web site from its own point of view: it is called Google Page Rank and is visible on every browser if you install the google tool bar.
In many cases the Google Page Rank alone is sufficient for a quick idea, but if you want to go deeper you need to dig more.
The page rank is a very complicated algorithm, but in its simplest stage it’s based on the number of back links a web page has. If you want here you will find a detailed description of the page rank algorithm.
We have created this tool that measures the number of incoming links to have a clearer view on of a web site strength beyond the Google Page Rank technology.
Of course we are all aware that quality is better than quantity and also for search engine this assumption is correct. It is much better to look for few valuable link than for a lot of low value links, but also the quantity is important. If your competitor has 100.000 incoming links you can’t dream to outperform him with 10 valuable links!
The tool we made measures the quantity of back links from google and from yahoo. We needed to indicate both values because for some political reasons google has decided to display in its results only a limited number of back links.
We indicate in the tool also the number of indexed pages of the web site. While it is not a real indicator of the strength of a web page it still gives an idea of how big the web site is.
Last but not least we indicate the last visit of the google spider in your url. While this is not a direct indicator of the web site trustfulness it still a good indicator of the importance google gives to that Url. The more importance google gives to a web page the more often it sends it spider to visit it.
Try it, it’s free!